Busting the Myth of High-Priced Flash Storage


Even as trends in storage turn towards software-defined storage, the myth that flash storage is expensive to implement persists. The myth that flash storage is costly comes from its traditionally higher cost per gigabyte compared to disk storage. Flash storage can be priced anywhere from $1 to 3 per gigabyte versus cents per gigabyte for spinning disk storage.


The myth that flash storage is prohibitively expensive doesn’t take into account the added value flash storage provides. IDC Research Director, Eric Burgener, said that “Vendors are aggressively flash-optimizing their offerings to provide improved performance, longer endurance, higher reliability, and a lower effective cost per gigabyte. The most successful vendors will be those that can make a smooth transition from the traditional, dedicated application model to mixed workload consolidation.”


The key phrase here is “lower effective cost.” Flash is cost effective because it provides additional, unique value.


If you’re not ready to go all-in with flash storage, a hybrid array presents a good alternative to an all-flash array. Flash can be used to handle higher performance workloads, while disk storage can be reserved for less critical tasks.


Looking more closely at the unique benefits of flash storage helps bust the myth that the expense may not be worth making the transition from disk.


Here are 5 myth-busting reasons why flash storage can be an economical option:

  • Longevity: Flash is durable, safe, and long-lasting because it is solid state. A lack of moving parts means there is less of a chance of a physical breakdown of parts. Initial costs add up to a smart long-term investment. Unlike disk storage, flash provides an escape from the hamster wheel of endless upgrades and refreshes.

  • Energy Efficiency: Consolidating storage with flash cures the ills of server sprawl. Flash packs power into a small package. Space-saving measures lower the costs of power, cooling, and rack space, reducing overall infrastructure costs. According to the Register, an initial investment in flash can potentially lower TCO over 5 years.

  • Speed: For database applications with lots of reads, flash provides optimum performance. The speed of flash reduces the cost per transaction by providing more transactions per second than disk. Greater storage capacity and performance allows your DevOps team to enhance their applications, furthering innovations that build your business.

  • Data Reduction: Flash enables data management services like compression and deduplication that reduce capacity needs. After data reduction, the cost per gigabyte of flash may fall to below that of disk storage. Preventative security measures, such as snapshots, encryption, and replication, save your business from costly data loss.

  • Profitability: Flash provides the level of performance needed to process the pools of unstructured data necessary for data analytics. The insights gained through analytics help your business improve productivity for increased profitability. Increasingly, companies are also moving towards cognitive business solutions that leverage data into insights about customer preferences. Data forecasting and real-time insights help you provide a personalized customer experience that keeps them coming back.

Clearly, calculating Total Cost of Ownership (TCO) of flash can be complicated. For flash storage, hidden advantages in performance add up to overall cost savings and an appreciable Return on Investment (ROI). Yes, the price of flash storage is coming down, but more importantly, it provides considerable value as a storage solution.


Don’t Believe the Flash Storage Myth

The cost of procurement is only a small part of the flash storage. An investment in flash storage provides a long-lasting, high-capacity alternative to disk storage. High performance enables your company to take advantage of new profitable trends, such as big data analytics and cognitive business, to enhance application development and customer experience.

Find out more about Flash Vicom and schedule a storage assessment today.

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