Is your business soaring ahead by inventing new applications or are you caught in a holding pattern? Developing and deploying applications gives your business a competitive edge and can be a key source of revenue. As a result, companies are working to develop custom applications that meet the unique needs of their users and customers.
Your business may be lagging behind its innovation goals because the rise of mobile device use is creating challenges for your application developers. Nielsen found that 89% of time spent on mobile is spent using applications. To develop and deploy successful mobile applications, you need to be able to access real-time data so you can understand what your customers and clients want. You also need to be able to adapt applications so you can take advantage of the omni-channel user experience.
HubSpot cites Bank of America as a company that has set the bar for other banks by developing applications for a variety of devices. Currently, customers can deposit checks and make appointments on mobile devices or desktops. This type of versatility is crucial because people use multiple devices to interact with companies. They expect a seamless experience as they move between devices and with the physical location itself.
The Limitations of Disk-based Technology
To design custom applications that meet the current needs of consumers, you need to gain a complete view your customers through the data they leave behind. The right kind of data processing is required to make sense of the unstructured data customers produce through text, video, and images.
Disk-based technology has difficulty processing the variety of information that comes from customer interactions because it can only process different types of data in silos. This slows down the storage, processing, and accessing of data. By the time you access the data, it may no longer be relevant. For instance, you may become aware of a seasonal trend or need after its time has passed.
Slower response times when customers are using applications also result in frustrating user experiences. Today’s customers want results on demand. The more difficult it is for them to access information and services, the more likely they are to go somewhere else for what they want.
Finding an Alternative to Disk Processing
Unlike disk processing, in-memory processing can handle data that comes in a variety of forms from multiple sources. Understanding of user behaviors can be quickly gathered from interactions with social media, a website, or mobile application. The most frequently used data for your applications can be stored in-memory so it is easy to access. This accelerates the application development and deployment process without having to sacrifice functionality or security.
Forrester found that companies that used in-memory platforms to build and deploy applications were able to produce software that could access real-time data and process it using predictive data analytics. These functions empower companies to make well-informed and timely decisions about how to improve business processes and improve user experiences.
Optimize Application Development with the Right Platform
To keep innovating, companies need to enlist an application platform that takes advantage of in-memory processing. Forrester declared SAP a leader in in-memory database platforms, citing its integration with HANA as a primary reason for its popularity.
SAP HANA is a comprehensive solution that combines database, data processing, integration service, and application development capabilities into one platform. Unified management accelerates development time so you can speed your application to market. SAP HANA runs on POWER8, so you can handle the performance demands of big data. Read the success stories of companies that use SAP HANA with POWER8.
With SAP HANA, you gain the power of a cutting-edge development platform without having to reinvent the wheel. You can use the same development skills to develop applications with the same architecture as traditional applications. The difference is in the speed, ease-of-use, and functional complexity of the applications.
The innovative features of SAP HANA include:
- A columnar store that compresses data and accelerates read and write operations.
- Advanced hardware that eliminates the need for special coding skills.
- Advanced services and libraries, including a predictive analytics library.
- Consumer-grade user interfaces that are compatible with any device.
These unique features set SAP HANA apart from its competitors in the application platform market. The decision of whether or not to use SAP HANA as your application development platform could make the difference between becoming a leader in innovation and falling to the back of the pack.